With a buyer persona, you can plan content with targeting the right people in mind. Forms allow a business to gather useful information about their prospects in exchange for free content. When placed on a landing pages or their website, they convert visitors into leads and allow people to travel along the buyer’s journey. There are examples of organisations doing well in the face of adversity. Curzon’s Home Cinema offshoot, a pay-on-demand streaming service, has provided salvation. And the reason it has been so successful is because its underpinning brand strategy had strong flex and appeal.
As part of this course, you will undertake a large real-world project worth 40 credits to deliver an arts and entertainment-based event here in Sheffield. You will have the autonomy to create, market and deliver the event, supported by experienced tutors. You will develop your skills through a combination of seminars and workshops, by … Read More